Left 4 Dead sales increased by 3000% During Steam Sale
February 20, 2009 by tcgames
Left 4 Dead saw a 3000% increase in sales during its Steam sale last weekend. Valve’s Gabe Newell revealed the stunning figure during his DICE keynote, in which he also announced the digital distribution service saw its customer base increase 1600% that same weekend. G4 noted that the Valve overlord believes those figures broke the game’s launch sales.
Steam has certainly been experimenting with numerous sales lately. Valve has even hired an experimental psychologist to maximize buzz and marketing around the online retail sales. Wait, now Valve doesn’t just want our wallets, they want our braaaaaaains too? Taking the whole zombie thing a little seriously, perhaps?
[...] That tally includes both the PC and Xbox 360 releases, but does not include sales from Valve’s digital distribution platform Steam. The company has a long-standing policy of not revealing Steam sales figures, though a recent discount saw sales jump 3000%. [...]