Netflix Launches New Personalization Features

March 27, 2009 by tcgames 

Netflix has posted an update to their online streaming service.  The competition is heating up, and Netflix looks like it’s still a serious contender for online streaming content.  With the news that BlockBuster is entering the on demand market, this competition is always beneficial for the end user.

The features include:

Taste Preferences: The ability to set taste preferences across a variety of moods (e.g. feel-good, dark, goofy, gritty, etc.); storylines (e.g. courtroom, dinosaurs, mid-life crisis, etc.); qualities (e.g. critically-acclaimed, visually-striking, etc.); and other category types, on a new, easier, three button system.

More Personalized Homepages: New site and watch instantly homepages that reflect both a member’s expressed taste preferences and recent activity (rentals, instant watching, queue adds and ratings). This results in a regularly refreshed set of personalized genres that combine various categories a user has shown an interest in (e.g. Feel-good Romantic Comedies, Biographical Sports Dramas, Critically-acclaimed Crime Thrillers, etc.). These are chosen for each member from thousands of possibilities.

Some of the rows will be based on what the member explicitly sets. Others will be based on a member’s recent activity.

Customized Browsing: When members click on any of their specially chosen personalized genres they’ll not only see relevant movies/TV shows, but also a way to mix and match other categories to create new combinations. Members find this to be a particularly good way to explore titles that are available to watch instantly.

Please comment on what you find helpful and suggest possible areas of improvement so we can continue to take personalized movie discovery to the next level for you.

Filed Under: Movies/TV
Tagged: , ,

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!