APB Tries Insidious New Form Of In-Game Advertising

You guys rolled over for product placement in paid games. Want to know where that gets you? Streaming audio ads while you’re playing a game. How do you feel about that?

If you’re not sure how you feel, you can play APB to find out. The cops-and-robbers gunfights-and-car-chases MMO, which comes out next week, will feature ingame radio commercials every three hours. That’s in addition to your subscription fee. Here’s an explanation of how it works.

The advertisements-in-paid-games issue is over. You let it happen. The toothpaste is out of that particular tube and now it’s just a matter of how long you’re going to let game companies keep squeezing.

(Thanks Rock Paper Shotgun!)

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